Style has always been an ever-changing amalgam of ideas in the fashion world. Some prefer the edgy street style savvy provocateur, while others worship subdued basics.
W Concept, quite possible one of the coolest curated shops I've ever clicked through, has caught my attention full force. With eye-catching, conversational pieces to quality denim, W Concept really knows the art of expression. While I do believe having basics in your closet is vital, there is something artistic about people walking down the street wearing color or even a top that is overly unique. I'll often remember that specific look more often than the conservative. Some days, putting together an outfit takes willpower and tactic thought, but starting with a well made pair of denim- I was able to throw this together in two minutes flat. After lounging around on my kitchen counter in my towel up hair, scrolling through Pinterest, of course.
W Concept emerged in 2006, with a passion for culture, travel, art and fashion. Inspiration for our concept is drawn from international designers, creating a multinational e-commerce shop, with a constant focus on introducing new independent brands and artists, gathering culture and worldwide trends, and bringing life to these brands. In addition to promoting new emerging designers, our house brand sustains collaborations each season, with a variety of primarily Korean designers. By constantly creating new projects and designs, W Concept makes it possible for young designers to unveil their creativity to the world. Geared towards lifestyle, culture, innovation, and exploration, W Concept continues to grow among our collection of designers, and provide a virtual traveling experience through our greatest passion of all, fashion.